A CONSULTING AGENCY FOR THE HISPANIC MARKET

CONTENT ​STRATEGY

We will create a content ​plan where you can get ​the most out of releasing ​content, with improved ​structure, SEO, target ​audience and more.

BUSINESS ​DEVELOPMENT

We are experts at creating ​new opportunities for ​revenue, partnerships and ​take your brand to ​another level.

BRAND ​MARKETING

Let’s help you connect ​with the audience you ​need by defining your ​position in the market, ​and the best way to do it.

EACH CLIENT HAS A UNIQUE SET OF NEEDS

HERE ARE EXAMPLES OF OUR WORK

CERRO MUSIC Group

Cerro Music is a company owned by industry veteran Andres Salce that is divided into ​a boutique label and an event production company.


Del Pueblo has partnered with Cerro in both of these aspects to work on its ​development and growth.

Events

Del Pueblo develops structures and ​processes to efficiently manage ​creative, sales & partnerships.


Events include:

  • Titanes del Caribe 2023
  • Tito Puente’s 100th Year Celebration

Artists

Del Pueblo consults with ​Cerro’s artists to develop ​their digital presence.

Artists include:

  • La Mayeya
  • Marino Castellanos
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LATINFAST

Del Pueblo now also owns LatinFast, which specializes in assisting content creators and ​​platforms in developing compelling content ideas, crafting ​sales packages, and fostering ​brand development strategies ​that resonate with the diverse Hispanic audience with a ​focus ​on the Connected TV environment.


Latin Entertainment Groups’ MiMusica has partnered with ​LatinFast to help create ​editorial opportunities with ​thousands of Latin music videos for platforms looking to ​​include music blocks in their CTV channels.

Current CTV channels with MiMusica content:


Previous CLIENTS

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Canela Music

Del Pueblo helped Canela TV, the first CTV experience for Hispanics, develop its ​music vertical since it was in high demand for clients and audiences alike.


Del Pueblo created a strategy to create a mix of nostalgia and new releases and ​satisfy all audiences. The result was a standalone application called Canela Music ​with 8 channels, multiple playlists and original content.

CONTENT EXAMPLES:

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Latido Music

Latido Music was the first Latin music video channel in ​CTV that offered premium music videos and curated ​programming that spans all the genres within Latin Music.


Del Pueblo helped Latido Music develop and be present ​in the US Latin Music world.


Its services included:


Secured a ​partnership with



to include their ​catalog in Latido’s ​programming

Partnerships to ​have Latido Music ​present in:


LAMC


PREMIOS TU ​MÚSICA URBANO


LATIN ​BILLBOARDS

Original content ​creation to help ​Latido Music ​differentiate itself ​by creating

lifestyle and ​cultural content ​with artists.

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